Intercultural Communication in Chinese-owned organisations in Tanzania in the Con-text of New African Discourses

Claude-Helene Mayer


This article presents selected African concepts and discourses, such as African Renaissance and Pan-Africanism, as well as more recently evolved concepts, such as Afrofuturism, Afrotopia and Afropeanism, thereby taking new theoretical approaches into account.

In parallel to these theoretical discourses, organisations in Africa are challenged by experiences of cultural diversity and globalised work spaces. This organisational situation is subject to new research on intercultural and international collaboration and communication.

This article focuses on intercultural communication in Chinese-Tanzanian organisational contexts, using a case study approach within the hermeneutical philosophical frame. The study follows a qualitative research paradigm. Data were collected through semi-structured interviews in three different organisational and entrepreneurial contexts and observations were made in one selected organisation. Data were analysed through a five-step model of content analysis. The observations supported the interpretation of empirical findings.

Findings show that Chinese and Tanzanian employees experience intercultural communication with regard to four topics: within and across cultural and hierarchical boundaries, in online communication, with regard to support and in terms of working conditions.

The discussion interlinks theoretical African discourses and empirical insights on intercultural Chinese-Tanzanian communication. Finally, conclusions are drawn and recommendations for theory and practice are given.


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